The Time For Debate is Over!

The battle has raged back and forth for years. Advocates for each side digging in their heals at the line of demarcation, each calling the other uneducated, one side elitist, the other side backwoods. But now we know, and the time for debate is over.

The GIF image format has been with us now since 1987, and remains to this day the most common graphical element in the Internet age. In 1996, this disturbing little gem made the big time:


Yet as innovative as the technology has been, professionals and amateurs alike have come to blows over the simplest of issues: how do you pronounce GIF? Is it hard-G (as in "get"), or soft-G (as in "Gemini")?

Now we know, and the facts are indisputable. By the authority invested in the creator of the GIF format (emphasis mine):

Since retiring in 2001, Mr. Wilhite has led a quieter existence than his creation. He goes on RV trips. He built a house in the country with a lot of lawn to mow. He dabbles in color photography and Java programming. He uses e-mail and Facebook to keep up with family.

He is proud of the GIF, but remains annoyed that there is still any debate over the pronunciation of the format.

“The Oxford English Dictionary accepts both pronunciations,” Mr. Wilhite said. “They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”

And that's the way it should be.